This is another acquisition for Keystone as it evolves its business mission.

Historically, the Norway-based business has been focused on lead generation and the move to acquire UniQuest will provide more value to customers – especially around enrolment generation, the company noted.

Keystone expects the move will help it further evolve into a “complete end-to-end lead-to-enrolment generation platform”.

The acquisition is the latest in a handful of buyouts and mergers in the past year for the company, including EMG and acquisitions of FindAUniversity, College Scholarships USA, and AGM Education.

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